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When We Started

It all began in 1965, in a one-room office over Larry Wilson's garage. Larry was an extremely successful insurance agent and was in high demand as a motivational speaker. The first product, a program called Sales Sonics, was a classroom seminar with a film narrated by Larry himself. Revolutionary for its time, it suggested that selling did not require a manipulative or adversarial "how-do-I-get-my-money-out-of-your-pocket" proposition.

Instead, it showed how a consultative approach to meeting customer needs would produce more effective sales results. It created a new generation of salespeople who recognized the value of establishing relationships based on trust and service. The best-selling book The One Minute Salesperson further built our legacy.

From this humble origin evolved a company that is still committed to a mission of helping people and organizations be all that they can be, to achieve performance with fulfillment. Sure, our company has changed over four decades, but our vision remains intact, "To provide world-class Human Performance Improvement solutions that help our customer’s execute their business strategy through their people.”